TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, website relying on scheduled programming via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online content